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The many MYTHS about the many METHODS...

Some work... and some just don't.


When a dog goes missing, most panicked pet owners hit the streets questioning everyone (good); drive aimlessly for hours, (not so good); run to the computer to print out fliers, (in the right framework - OK); and then put an ad in the newspaper, (only works in one scenario).

In the correct situation, each of these activities can be effective but... when used in the wrong scenario and situation, they can be not only counter productive but sometimes detrimental to the dog's recovery and in some instances... even dangerous to the dog's life.

By working thousands of missing dog cases  I have learned...


Tillie & Snuggles were stolen. This campaign resulted in their recovery.

To REWARD or not to REWARD...

There is always concern about Reward or Not Reward. In almost every situation it is recommended to have at least the word Reward. Professionals find that this is a prudent practice with most missing dogs cases. In some cases, a large stated reward is used  in many situations and can be highly effective in some scenarios. That said a large reward can be very dangerous to a dog's life if used in certain missing scenarios.
A general rule of thumb is: Large rewards should NOT be employed if the missing dog is a STARS dog and is unlikely to allow a stranger to approach.


Myth: My dog has a microchip and that is enough to get him home...

Micro chips are great for identification... not for locating a dog.


About microchips...

 Microchipping is a great tool for identifying a dog. Microchips however, are not location devices. 

The Microchip reader for the microchip company must be waved over the dog for the dog's identity to be discovered and the dog's current information must be registered with the correct chip company.
Most vets do not register chips. You need to do this yourself. For a microchip to be effective, it must be registered and the lost dog must allow a stranger to approach it. Most STARS dogs will not allow approach by a stranger so in most cases no one will get close enough to a shy or timid dog to be able to scan for a chip or registration number.




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